Twitter has launched a new insights tool which determines the best day and time to publish tweets based on user engagement.
‘Timing is Everything’, a tool which took months to build provide users with more actionable data, specifically focusing on video tweets. It displays historical data showing the engagement of audience on Twitter with a video.
The tool doesn’t show when a user’s followers are watching videos. It shows when all users are generally watching any video.
After determining the most opportune times to publish content, tweets can be scheduled directly from the Insights page.
Tweets can be scheduled directly from the Insights page after it has determined the most opportune times to publish content.
Nevertheless Twitter advises users to publish content throughout the day, regardless of what the data says.