“The power of a book lies in its power to turn a solitary act into a shared vision”
– Laura Bush
Books have always been agents of wisdom. They possess the power to channelize knowledge. The thirst for answers is always quenched through them. In every arena of life, books play an important role. Success comes from selecting and reading the apt books pertaining to that field.
As in every other sphere of life, Digital Marketing also possesses a galaxy of books. Pioneers in this field have produced some brilliant works. The following 10 jewels are amongst the precious collection of books which can shape you up to be a successful digital marketer.
A work of the visiting lecturer of Marketing at Cranfield and Birmingham Universities- Dave Chaffey and an academic consultant for BBC and Lecturer in Marketing at The Open University Business School-Fiona Ellis Chadwick is a chemistry that can hardly go amiss. This book provides an understanding of marketing from the basics to the latest trends. It is a practical guidance for business owners to make the most out of digital branding and sustain the ferociousness of his competitors.
Ekaterina Walter is a Marketing Innovator and a bestselling author. One of her books, “Think Like Zuck” was a Wall Street Journal bestseller. This book of hers deals with the most effective practices and examples of visual content. The lucrative effects of Visual Storytelling that can help in grabbing the attention of market and users and generate leads, is discussed here.
Ben Hunt is Principal Consultant of Scratchmedia Ltd. Hunt also operates webdesignfromscratch.com that provides tutorials regarding digital marketing. This book talks about the techniques of acquiring traffic through high conversion-oriented websites. Reading this book may just give you a few tricks up your sleeve in generating conversions and increasing traffic.
Who better than the CEO of Innovative Thinking to launch the Bible for social media in the market? Rightly titled as The Social Media Bible, this book by Lon Safko provides all the nitty-gritties of marketing via the social media. The techniques needed for the right manoeuvring of social media marketing and all the latest updates in this sphere, are discussed here. It is highly recommended for all digital marketing companies, firms and small to medium businesses.
From the Fortune 100 Senior Marketing Expert and Global Content Marketing Strategist, comes the work of genius- Global Content Marketing. Pam Didner takes it to the topmost notch of Content Marketing globally. The book is a game changer for all the entrepreneurs and SMB’s who aspire to make it big and strike the right chords while marketing digitally.
Joe Pulizzi, Founder at Content Marketing Institute provides us with six significant fundamental processes of business development. The book talks about lead generation and conversion. It also provides a sneak peek into the world of digital marketing, where innovation is a major criterion for success. Various success and failure stories are narrated in order to explain the techniques of marketing. The book is the be all and end all of the digital marketing world.
Clients are the most important aspect of marketing. Mike Monteiro understands the client’s expectations as the most important factor for designing and executing a successful branding campaign. Being the co-founder and design director of Mule Design, he infuses the techniques of web designing and development process for attracting and sustaining potential clients. Meeting client’s expectation becomes more important than applying personal tastes, and that is precisely explained here.
From the guru of the marketing world comes another hard-hitting book about the truth. Seth Godin, an American author, public speaker, entrepreneur and marketer touches the right nerve through the very title of the book. While telling stories maybe a cliché of the marketing world, falsifying them to a great extent may lead to damaged branding. The importance of genuineness is discussed in this book.
Jay Baer a renowned business strategist, through his book talks about the importance of genuine approach in building the trust of the client rather than creating false hypes. Trust building ensures more values than hype. Various techniques used by different companies which ensured success have also been discussed here.
Russell Glass is head of Products for LinkedIn Marketing Solutions. His book provides an insight about the importance of Big Data. Big data has been the most dominant source of insights about your potential customers. Data-driven campaigns have been the best trends in marketing since the inception of this year. This book provides a detailed knowledge of this trend and every technique that can boost profits for your business.
These books cross every nook and corner of every street in the metropolis of digital marketing. They provide the limelight on every important aspect of it. Collectively they become the key to the perfect strategy needed for a successful career in digital marketing. Thus ushering in the new year with a few tricks of marketing up your sleeve, might be the best idea for your business to take off and face the rigging competition in the arena of digital marketing.