Search Engine Marketing is a form of Digital Marketing that involves the promotion of your website by increasing their visibility in search engine result pages primarily through paid advertising. SEM also includes Pay-Per-Click (PPC), since online advertisers can also pay a fee for promoting their websites. Essentially, it is a way of buying visits to your site on a short-term basis. The major advantage of online advertising is the quick promotion of your products and services.
PPC Campaigns have the following benefits:
- Instant Exposure: For a fair price, PPC can help you get people to visit your website right from the beginning
- Ability to Reach Quickly: While SEO takes longer time, with SEM you can advertise discounts and offers more effectively and quickly
- Increased Revenue: Though there is a cost involved in PPC, a well-executed campaign can lead to increased revenue.