Instagram Ads: Instagram is all set to roll out a new ad format for sponsored posts published by influencers.
The new format is reported to be called a “branded content ad,” and is part of a large strategy created to build formal partnerships between brands and creators.
Brands can sponsor popular Instagram users and sponsored posts with the tag “Paid partnership with [brand name].” These posts only reach the followers of the influencers.
Instagram’s existing branded content partnership program is not available to everyone. The new branded content program will be available for everyone to join.
In 2019 the influencer marketing on Instagram is expected to be a $2 billion market.