Facebook is Changing How it Measures Ad Relevance

Facebook is Changing How it Measures Ad Relevance

Facebook is updating its ad reporting by replacing the single relevance score with three new relevance metrics. Some lesser used metrics will be removed from Facebook’s ad reporting.

Facebook’s ad relevance score measures how effective an ad was when it reached the intended audience.

The three new metrices will be:

1.Quality ranking: An ad’s perceived quality compared with ads that are competing for the same audience.

2.Engagement rate ranking: an ad’s expected engagement rate compared with ads that are competing for the same audience.

3.Conversion rate ranking: an ad’s expected conversion rate compared with ads having the same optimization goal.

The previous relevance metric will be removed on April 30.

Facebook is Changing How it Measures Ad Relevance

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