Digital Marketing News

It is always a brilliant idea to have the ability to control how notifications are received when using the social media. The Facebook-owned app ‘Instagram’ is rolling out a ‘Pause all’ option. This will enable users to stop any and all notifications from the app for a chosen period of time. The option is available to all […]

Facebook is updating its ad reporting by replacing the single relevance score with three new relevance metrics. Some lesser used metrics will be removed from Facebook’s ad reporting. Facebook’s ad relevance score measures how effective an ad was when it reached the intended audience. The three new metrices will be: 1.Quality ranking: An ad’s perceived […]

YouTube is testing a fake content monitoring feature in India that pops up a “fact check” alert on searches for sensitive content. The fact check panels will automatically debunk false claims by pulling information from those third-party sites. The feature will also highlight additional information on the subject from verified fact-checking partners of the platform. […]

Twitter has launched a new insights tool which determines the best day and time to publish tweets based on user engagement. ‘Timing is Everything’, a tool which took months to build provide users with more actionable data, specifically focusing on video tweets. It displays historical data showing the engagement of audience on Twitter with a video. The […]

Facebook has announced a new set of themed stickers and frames for Women’s Day in March. The new stickers will be available to add to Facebook Stories, enabling users to show their support for the event in a creative and engaging way. The themed tie-ins serve a dual purpose, enabling the platforms to show support for relevant events […]

Twitter hides comments:Twitter is working on a tweet moderation feature that would let users hide replies to their tweets. The feature is being designed to give users more control over the conversations around their tweets. Other users would then be able to click a “View Hidden Tweets” tool to look at the concealed tweets. So, […]

Recently some users have spotted a new title option for Instagram Live, which appears on the pre-launch screen, and could help to add more context for the viewers. It could give Instagram another way to showcase relevant content, using the words in the description in a similar way to hashtags to uncover related material. The […]

The Facebook owned photo and messaging social app, Instagram, is reportedly testing a donation sticker on Stories as a fundraising tool for organizations and personal causes. Instagram Stories recently hit a milestone of 500 million daily active users, so it will be a promising option for nonprofits or any other organization with a heavy focus on fundraising. For nonprofit organizations with […]

According to Facebook, the company is changing the way it uses Location Services on Android, which tracks where users are at any given point of time, and can do so even when the app is active in the background, in order to let users dictate when, specifically, that capacity is being used. On iOS, users […]

Groups have been an important part of the WhatsApp experience, whether it’s family members connecting across the globe or childhood friends staying in touch over the years. There are also people coming together in groups on WhatsApp like new parents looking for support, students organizing study sessions, and even city leaders coordinating relief efforts after […]